YAMAHA Source was launched in 2018 as the online counterpart to the YAMAHA Source Warehouses in circulation across the United States. In 2020, the warehouses and website joined forces to offer boat dealers and private party sellers an online solution for all Yamaha products such as boat, bikes, golf carts, parts and accessories. Throughout 2020 and 2021, the market demand for online sales increased, and the company focused its efforts on the Internet. Since 2020, YAMAHA Source has been part of Boats Group and operates alongside the leading recreational boating brands of YachtWorld, boats.com and CosasDeBarcos.